I have been approached to do SEO for a local telecommunications company. They  offer service in a semi rural area. They offer phone/internet, wireless phones and cable tv – I think they are resellers.

Here are the steps I would go through to begin an offer for a company like this.

Is there any demand?

1. Check on the potential related keywords people might want to find their site. 

Offer them an alternative in the interim period of getting good search engine rankings.

2. Determine if you’d rather have them on paid ads instead on optimising their site traditionally. only If they have not done this already.

To show them the results I have found.

3. Create a survey offline and online and hope you get something to keep you going.